TrackPixel (15)


Why do you need tracking pixels on Shopfiy

Tracking pixels are pure marketing gold as they create considerable insights into audience, user behaviours, and ad marketing campaigns. There are many different tracking pixels which can be installed on your Shopify store, but retargeting, conversion pixels and behavior anlytics are the three types most important for you to be aware of. Say someone needs a new pair of shoes and turns to Google to see what the options are. When they aren’t finding anything, they exit out and head over to a…

Why are the scripts not loaded on the Shopify Checkout pages can not add add additional scripts on the Checkout pages. Updates to the Shopify Checkout pages are only allowed for the Shopify Plus and enterprise level accounts.

Where can I find my installed Pixels

The installed Pixels can be found on the dashboard of the

What is a tracking pixel?

A tracking pixel (also called 1x1 pixel or pixel tag) is a graphic with dimensions of 1x1 pixels that is loaded when a user visits a webpage or opens an email. Because it is so small, it can hardly be seen by visitors of a website or email recipients. These tracking pixels are partly or fully designed to be transparent, or camouflaged in the background color of the website so that they don't stand out to users. Users are usually not supposed…

What are tracking pixels used for on Shopify

The insights marketing pixels provide a lot of competitive advantage when correctly applied on your Shopify store. The benefits include, but are not limited to: Reporting accuracy Differentiation between real users and bots Analyzing email data (open rates, click rates, etc) Tracking ad impressions Tracking user shopping behaviours and patterns Deeper understanding of audience Comparing conversions to ad campaigns Extending paid ad impressions Optimising ads across platforms Understand how users interact with your website (heatmaps) Record user sessions Website analytics ... User Journey

Release Notes

Track Pixel Version 1.0 Initial release of Track Pixel. Premade integrations with: Dashboard that allows you to Install, delete, activate and deactivate pixels.

Permissions requested during the installation by

During the installation of the APP, the "Access store information" and "View store information" is requested:

Importance for web analytics, advertising and SEO

Tracking pixels generally have similar functionalities as cookies. The tracks of the user are recorded by a file that is saved in the user’s hard drive. However, more and more users are nowadays taking up measures to block cookies using the browser functions. Cookies therefore often provide incomplete data, and their use is at times blocked completely. The tracking pixel can be used as an alternative to the cookie as its use cannot be blocked by a normal browser. Even so, several…

How to install LinkedIn Insight Tag on Shopify

LinkedIn Insight Tag Settings instructions To access the Insight Tag associated with your ads account: 7. Copy the Partner ID in the field on top of this page and click on “save and continue”

How to activate/Inactivate a Pixel

Go the dashboard of the In the list-view, you do find a toggle bar to Activate/Inactive a Pixel. When you toggle the slider, the pixel will be inactivated.

How does a tracking pixel work

The website operator or sender of an email adds the tracking pixel using a code in the website’s HTML code or email. This code contains an external link to the pixel server. If a user visits the destination website, the HTML code is processed by the client – usually the user’s browser. The browser follows the link and opens the (invisible) graphic. This is registered and noted in the server’s log files. In addition, various information about the user is also transmitted…

Difference between Shopify Plus & Shopify

Shopify and Shopify Plus have the same core offering when it comes to the dashboard and basic eCommerce functionality. The main difference is that Shopify Plus gives you a lot more flexibility, more support options, and more access to your store’s underlying code. While that’s great, it’s also pricey with a minimum monthly cost of $2,000. Unless your store is already doing millions in sales, you probably want to stick with the core Shopify platform, unless you absolutely need the functionality that…

Advantages of tracking pixels

The use of tracking pixels is beneficial for Shopify website operators, SEOs and email senders. This is because they can use the information generated to improve their online offers, make them more user-friendly, and adapt the offers to the most commonly used browser types and versions. Even more advantageous is the fact that tracking pixels are more effective than cache in browsers: The access to a page is still counted. If JavaScript is used, more information can be collected. This includes the…

<HEAD> and <BODY> permissions

2 additional permissions are required to allow the to write to the <HEAD> and <BODY> section of your web-store. Click on the "Enable the team extension for <head> - app container". Click on "Save" to grant the permissions. Click on the "Enable the team extension for <body> - app container". click on "Save" to grant the permissions.