Why use a TikTok pixel
First off it is a handy measurement tool that can help you track your return on investment (ROI) for your TikTok Shopify ad campaigns. It can also help you create more targeted ad campaigns by understanding which ads are performing well and which ones aren’t. The TikTok pixel can help you retarget your website visitors with personalized ads.
What is the TikTok pixel
The TikTok pixel is a small piece of code that you can install on your Shopify website. Once installed, the pixel will track specific events, such as when someone views a TikTok ad or clicks on a link to your Shopify website. These events are then recorded in your TikTok Ads account so that you can see which ads are driving the most sales.
Using TikTok Pixel with Google Tag Manager on Shopify
If you're using Google Tag Manager and the TrackPixel.app to manage tags for your Shopify website, you can add your TikTok Pixel to your Google Tag Manager account to measure and optimize the results of your TikTok advertising on Shopfiy. Follow these instructions to install the Google Tag Manager pixel on your Shopify store. There are two methods for installing TikTok's Pixel Base Code. Note: Please only use one of the methods. Go to TikTok Events Manager > Set up Web Events > Automatically Set Up Web Events via…