Advantages of tracking pixels
The use of tracking pixels is beneficial for Shopify website operators, SEOs and email senders. This is because they can use the information generated to improve their online offers, make them more user-friendly, and adapt the offers to the most commonly used browser types and versions.
Tracking pixels can also be beneficial in the analysis of sent email newsletters, because they show the opening rates of certain emails or newsletters through the user statistics data. Together with A/B tests, successful campaigns can thus be determined. From the recipient’s point of view, this has the advantage that newsletters in the future can be designed to be more relevant and interesting.