Difference between Shopify Plus & Shopify
Shopify and Shopify Plus have the same core offering when it comes to the dashboard and basic eCommerce functionality. The main difference is that Shopify Plus gives you a lot more flexibility, more support options, and more access to your store’s underlying code.
While that’s great, it’s also pricey with a minimum monthly cost of $2,000. Unless your store is already doing millions in sales, you probably want to stick with the core Shopify platform, unless you absolutely need the functionality that comes with Shopify Plus and you think those new features are going to pay for themselves.
Here are 12 additional features/enhancements that you get with Shopify Plus
1. A dedicated account manager (Launch Manager/Engineer)
Shopify offers support to its users via phone, email, and live chat. If things get difficult, you can hire Shopify Experts.
2. More theme customization with access to Liquid
With standard Shopify plans, you can customize your Shopify theme templates using the editor, though it’ll be hard to switch to a completely new theme.
In contrast, Shopify Plus plan allows a high degree of customization, giving you access to Shopify’s theme language, Liquid. With Liquid in your bag of tools, you’ll be able to make changes in the backend at the code level for greater control.
3. Unlimited staff accounts
Another feature you’ll want to keep in mind while weighing Shopify vs Shopify Plus is staff accounts. The basic Shopify plan permits only a few limited staff accounts.
4. More control over the checkout
As a store owner, it’s only natural that you’ll want to give personalized attention to high-spending customers and what they’re doing on your checkout page.
Shopify Plus makes it possible to customize checkout experience based on shopping cart values or any other condition.
5. More API integrations
On any website, it’s the APIs that facilitate integrations with third-party apps.
To help users take full advantage of third-party apps, Shopify Plus includes enhanced API resources such as GiftCard, User and Multipass.
6. Exclusive apps
Shopify Plus users also get access to some exclusive Shopify apps via their app store that aren’t available to regular Shopify users.
7. Integrations with existing platforms
While there’s no end to the number of apps you can connect to your Shopify store, it may sometimes make more sense for high growth and complex businesses to integrate with their existing platforms. This is possible using Shopify’s API. Examples include platforms for:
- Product information management (PIM)
- Enterprise resource planning (ERP)
- Inventory and order management (IMS and OMS)
- Customer relationship management (CRM)
- Third-party logistics (3PL)
- Warehouse management software (WMS)
- Global fulfilment partners
8. Wholesale channels
Another highlight in this Shopify vs Shopify Plus comparison is the wholesale channel.
As you grow, surely there’ll be customers who want to purchase from you in bulk. And it’s reasonable to expect that an enterprise-level platform should facilitate wholesale sales.
9. Merchant Success Program
Shopify Plus has a Merchant Success Program that helps users get the most value out of the platform. They’re ready to help you with third-party integrations, products, and platforms, as well as training to help you tap your full potential. You’ll work with a Merchant Success Manager who’ll help you with everything you might need.
10. Exclusive access to other resources
The Merchant Success Program is not the only resource available to Shopify Plus users. Other resources available to them include:
11. A unified dashboard to manage multiple stores
Shopify Plus now offers users a new dashboard to manage all your stores, analytics, staff accounts, user permissions, and automation tools (like Shopify Flow), in one place.
This dashboard allows you to have a complete overview of your business, promotes teamwork and improves automation. More so when you manage multiple stores or locations.
12. More in-depth analytics options
Shopify offers a detailed analytics dashboard where you can view stats like sales, top products, landing pages or referrers, returning customer rate, and more. You can produce professional reports via this tool and you’ll be able to catch up to the minute info about your store.