What are tracking pixels used for on Shopify

The insights marketing pixels provide a lot of competitive advantage when correctly applied on your Shopify store. The benefits include, but are not limited to:

• Reporting accuracy
• Differentiation between real users and bots
• Analyzing email data (open rates, click rates, etc)
• Tracking ad impressions
• Tracking user shopping behaviours and patterns
• Deeper understanding of audience
• Comparing conversions to ad campaigns
• Extending paid ad impressions
• Optimising ads across platforms
• Understand how users interact with your website (heatmaps)
• Record user sessions
• Website analytics
• ...