What are tracking pixels used for on Shopify

The insights marketing pixels provide a lot of competitive advantage when correctly applied on your Shopify store. The benefits include, but are not limited to:

  • Reporting accuracy
  • Differentiation between real users and bots
  • Analyzing email data (open rates, click rates, etc)
  • Tracking ad impressions
  • Tracking user shopping behaviours and patterns
  • Deeper understanding of audience
  • Comparing conversions to ad campaigns
  • Extending paid ad impressions
  • Optimising ads across platforms
  • Understand how users interact with your website (heatmaps)
  • Record user sessions
  • Website analytics
  • ...