Twitter ⁽²⁾

The new Twitter Pixel is a website tag that is implemented on your website to track site actions or conversions. This new product combines Twitters legacy web tags - the Universal Web Tags (UWT) and Single Event Tags (SET) - into one, easier-to-use solution. Twitter has also introduced code-based event functionality (vs. events defined by URL rules). The new Twitter Pixel is made up of two parts: Base code - similar to the Universal Web Tag, this should be implemented across all pages…

If you're using Google Tag Manager and the TrackPixel.app to manage tags for your Shopify website, you can add your Twitter Pixel to your Google Tag Manager account to measure and optimize the results of your Twitter advertising on Shopfiy. Follow these instructions to install the Google Tag Manager pixel on your Shopify store. To access the tag code within your Twitter Ads account, go to the Tools dropdown in the top navigation bar and choose Conversion Tracking. You’ll see a prompt…